The Boutique show, a retail show showcasing some of Adelaide’s best boutiques and retailers, was held at the Central Markets U-Park. A runway show in a carpark you ask? Yes, but it worked. With a large section panelled off from driving cars for the show, it did look rather good – as long as no one had too many of the delicious Swire and Noble wines and walk defiantly into traffic after (thankfully no one did to my knowledge.)
Boutique was a huge show. I think off the top of my head there was something like 40 models!? And so many retailers that I actually lost count. The names of each boutique showing did not appear anywhere I could see, so unfortunately I could not keep track of what each look I liked was from. You could however, use a QR scanner on your phone, scan the code on a large TV screen along the runway, and purchase the pieces from your smartphone as the models were walking down the runway – such a good addition to a retail show. I was a big fan of some of Glenelg boutique Zero’s pieces, especially with the addition of their new self-made label Triple Six.
Special mention to Swire and Noble wines – with an ice bucket in front of us, we had access to the delicious Sav Blanc the entire way through the show.
It was a fantastic effort by all, a really good retail addition to the Adelaide Fashion Festival. Congrats the Filip Odzak and the Finesse Models! Wonderful show.
Here are some of my favourite looks. See more on the SWTC Facebook page.