an open letter to media makeup

To Media Makeup,

Recently, on local creative page that I am a part of on Facebook, I came across a post from one of your students. The student was seeking a model for a shoot as a part of one of her assignments for you. In her post, she claimed that for a whole day’s work, the model would receive one image for her time, and would have to purchase every other image for her portfolio.

Is the way Media Makeup conducts their assignments? I couldn’t find any information on your website about it. IMG_4225


[I spent half an hour staring at my computer; dumbfounded; trying to start this paragraph.] A model having to purchase her photos? I can’t honestly believe how ridiculous it is that I should have to explain it. I’ve had modelling agencies warn me that if someone tries to charge you for your own photos, to get outta there quick smart, because they are scamming you. Creatives have been fighting this for years, amateur or professional. Listen to us! We are not slaves or servants. You are seeking models (or any type of creative) out as amateurs/professionals that deserve to have their time compensated in one way or another. Why? Because they have a skill that you do not possess, that you need. THAT IS WHY YOU ARE HIRING THEM.

Your student sent me a personal message after I commented on her post, asking why I was so upset, and that I shouldn’t be because she herself has to purchase the images too. Which, of course, made my head nearly implode. You charge $11,800 for a diploma in Makeup, plus the student has to buy pictures of their own work? Who are these photographers you are are using, and why are they and you yourselves, scamming students who are just trying to learn? I’m beyond astounded.

I’ve been modelling for six years, and working as an editorial stylist for three. I consider my skill of considerable worth, and I charge accordingly. Now, considering how you are conducting and letting your students be a part of the aforementioned shoots, I’ll have to assume that perhaps you’ve never been a part of a professional, creative photoshoot for example a magazine, or advertising. IMG_4226You see, the way it works is that each creative person (photographer, creative director, model, makeup artist, hair stylist, so on) are compensated for their time, in the monetary amount decided by themselves, or an agent. Photos that are created on this shoot are not exchanged for monetary value (unless being used for licensed advertising, but thats a whole other issue), they are distributed to the team because they deserve those images; those images are their work.


You are a school. You are responsible for students. These people are passionate fresh minds, and you are responsible for helping shape their ideals, their creativity, their confidence, and their self-worth, both today and for the rest of their careers. By showing them that people in creative fields will pay money to work, you are not only lowering their inevitably low self-worth when they launch themselves into the creative work force, but you are also lowering the standards of local creatives everywhere. By the end of their course with you, they should know that 1) you do not pay for images you work on yourself, 2) sometimes it’s okay to work for free when starting out, but only if you feel confident that the images will be worth it for your portfolio or experiences, and 3) you deserve to get paid for what you do, because what you do is important and wonderful!

Screen Shot 2014-10-21 at 6.17.41 pmTHIRDLY

Advertising on a creative Facebook page is not the greatest of ideas for your students. The page itself is used for TFP or paid work, and generally, trying to charge creatives for their own time while receive incredibly hostile feedback – not something that students need at the blossoming stages of their career – ESPECIALLY if they expect the creative to be experienced/skilled (like in this post, ‘Model needs to be confident with posing’). Professional people will get angry (somewhat like I am now) at your students for trying to get them to work for free or trying to charge them for their time and skill. If your students are planning on advertising for amateur models or creatives for their assignments, it comes highly recommended that you allow your students to do it TFP. That means time for prints, by the way. I can confidently assume you might not have heard of that term because you were too busy trying to make money. Please feel free to get back to me via email to explain this process, and why you are ripping off local creatives, and the students that you are entrusted to protect and teach.


Chloe Sargeant

– I have protected not only the student’s name (as she is at no fault whatsoever) and also the name of the creative Facebook group, to protect the admins who played no part in the interaction at all –


agent provocateur








I struggle to think of myself as ‘feminine’ or ‘sexy’ most of the time, especially by conventional standards, but Agent Provocateur is the brand that somehow turns me into a some kind of maniacal sex kitten with a penchant for suspenders and whips. Like, do you remember the first time you watched Basic Instinct? And even though Sharon Stone was a homicidal psychopath, you were like, ‘damn girl, you are a sexy majestic woman, i wonder if I’d look that attractive stabbing a guy while having sex with him?’ That’s pretty much the sexy/powerful feels I get from Agent Provocateur.

Adelaide’s never had an AP before, and they invited me to have some champagne and take some photos at their opening in David Jones Central Plaza, off Rundle Mall. It’s always good vibes when some bigger labels open in Adelaide; we always tend to wait longer than some of the bigger cities and its a celebration when it finally happens.

It’s a gorgeous little showroom. Head past all the shoes on the lower ground level, and soon you will find the little pink counter surrounded by perfume, whips, and lingerie – unless I’m there, then all the lingerie will be mine.

Cheers to Golightly PR for inviting me, and also for the following image of me shooting models in lingerie, pretty cute.



t r y s t

I’ve been involved in some pretty amazing projects recently, so I thought I’d share some of them!

This video, shot by the gifted Luke Eblen, was created in Adelaide while shooting Jason Fassbender’s AHFA Collection, Tryst.

Jason, a renowned hairdresser and creative director from Parlour Hair Unley, is a forward thinker in the Australian hair industry. He creates not only beautiful hair, but stunning collections that are easily mistaken for fashion editorials. More of his work can be found on the Parlour Hair Unley Facebook page, here.

The collection, photographed by the always brilliant Sydney fashion photographer Daniel Noone, showed eight glistening looks, featuring luxurious satin and silk – a nod to a rich hotel lifestyle, and the alluring women who enjoy a opulent manner of living.

All round talented team, which turned out incredible results. Some images are are below. Very proud of everyone.


Film/editing: Luke Eblen

Hair/styling: Jason Fassbender

MUA: Stacey O’Leary

Models: Melissa ‘MJ’ Johannsen (Finesse Models), Kat, Chloe Sargeant


haley renee workshop

I’ve had the opportunity to work with talented Adelaide photographer Haley Renee recently, on a few different projects. And to my delight, she also asked me to be a part of one of her workshops, for photographers wanting to learn more about photography and what a fashion photoshoot is all about. So, I got to be a part of this huge workshop as the stylist, work with some talented people, teach budding photographers about a stylist’s role, and put beautiful clothes on beautiful models – dream day!

While I was running around styling the two lovely models, Carolyn and Emilia, I decided to get out my own (comparatively tiny) camera and take some shots of the girls myself, so I could show you guys, and document my work. I was surprised at my own ability with the camera – I’m no pro, but I think my shots turned out pretty good! (Must’ve been paying attention to Haley’s wonderful teaching?!) Then again, it was nearly impossible to take a bad photo of the lovely Carolyn Uphill and Emilia Zygocki. I took way too many photos throughout the day, but these were my favourites.  I wanted to play with different editing techniques with each image, to see what I could do with them, and I’m reasonably happy with my efforts.

Big styling thank you to Australian Fashion Labels, Jaimie Sortino, Cristina Tridente, Julie White, and Miss Rose Sister Violet.










Styling Credits

Look 1 + 2
Top & Necklace – stylist’s own; Skirt – Keepsake the Label

Look 3 + 4
Top – Keepsake the Label; Skirt – couture + love + madness

Look 5
Dress – couture + love + madness

Look 6
Dress – Keepsake the Label

Look 7
Dress – Jaimie Sortino

Look 8
Dress – Jaimie Sortino

Look 9
Dress (right) – Jaimie Sortino; Dress (left) – couture + love + madness

All headpieces supplied by Miss Rose Sister Violet

See SWTC on Facebook for behind the scenes, and more images of the day!

For any styling enquiries, please contact me on


AFF myer centre level one uncovered

Myer Centre Level One Uncovered was such a good retail show at Adelaide Fashion Festival, showcasing the huge selection of stores that the Myer Centre houses. Adelaidians would know that there’s been a crazy amount of renovations going on in the Centre and in Rundle Mall right now – I’ve walked into the everchanging steel barriers while texting and walking more than once now. So at this event, guests were lucky enough to see a brand new Level One, and the Myer Centre’s new logo for the very first time. The premise of the show was trend-focussed for spring/summer fashion. The trends included white on white (which The Adelaide Magazine’s Kate Bowden kindly educated us on regarding layering and texturing), bold colours, textured monochromatics, and fashionable sportwear.

The show also featured a styling feature from some of SA’s top stylists. I definitely don’t consider myself top of the line or anything, but I was blessed enough to be asked by the wonderful team at The Myer Centre to be one of those stylists. It was a great honour to be asked, and styling the lovely DJ Bliss in pieces from Ally Fashion was friggin’ rad. You can see the video here on Facebook: Myer Centre Adelaide Facebook


Also, here’s some of my favourite photos of some of the sweet looks shown at Myer Centre Level One Uncovered.












Congrats to Sarah-Jane Hook of the Myer Centre, and Filip Odzak, who both coordinated this show. And thanks again for the wonderful styling oppurtunity!


AFF boutique










The Boutique show, a retail show showcasing some of Adelaide’s best boutiques and retailers, was held at the Central Markets U-Park. A runway show in a carpark you ask? Yes, but it worked. With a large section panelled off from driving cars for the show, it did look rather good – as long as no one had too many of the delicious Swire and Noble wines and walk defiantly into traffic after (thankfully no one did to my knowledge.)

Boutique was a huge show. I think off the top of my head there was something like 40 models!? And so many retailers that I actually lost count. The names of each boutique showing did not appear anywhere I could see, so unfortunately I could not keep track of what each look I liked was from. You could however, use a QR scanner on your phone, scan the code on a large TV screen along the runway, and purchase the pieces from your smartphone as the models were walking down the runway – such a good addition to a retail show. I was a big fan of some of Glenelg boutique Zero’s pieces, especially with the addition of their new self-made label Triple Six.

Special mention to Swire and Noble wines – with an ice bucket in front of us, we had access to the delicious Sav Blanc the entire way through the show.

It was a fantastic effort by all, a really good retail addition to the Adelaide Fashion Festival. Congrats the Filip Odzak and the Finesse Models! Wonderful show.

Here are some of my favourite looks. See more on the SWTC Facebook page.

























adelaide fashion festival: launch


The Adelaide Fashion Festival has kicked off for 2013, with another wonderful launch at Government House in Adelaide. As always, the opening was a picturesque beginning to the festival. After being addressed by the Governor of South Australia, His Excellency Rear Admiral Kevin Scarce, and City of Norwood, Payneham and St. Peters Mayor Robert Bria, guests enjoyed a teaser show of SA labels that will feature their designs throughout the festival. The models sat in various locations around the stunning house just after the show, so I went and grabbed some shots of them all – so gorgeous.










After the formalities, myself and the rest of the guests moved on to the official after party at the Hotel Richmond. Many a drink was had in celebration of another year of the Adelaide Fashion Festival. I’m very excited this year. There is so many incredible events, with so many talented people involved. Watch this space over the next 9 days – AFF 2013 is going to be pretty great.