I’m tired, I’m delirious, I may have hit a state of mania. I stayed up until 3:30am today in Australia to watch the Keynote presentation by Apple. Apple is a company very close to my heart, and I’ll be a loyal lifelong Apple customer. But this announcement, holy shit… It’s the first one to blow my mind in a while. I wrote a short op-ed for Glam Adelaide about it.
This morning, at 2:30am, Apple unveiled its newest products, the iPhone 6, and the iPhone 6 Plus, which has a far larger screen. But that wasn’t all. Steve Jobs was famous for, in previous Apple Keynote product presentations, pronouncing proudly, that there was “just one more thing.” And today was a nod to Steve’s legacy, with current Apple CEO Tim Cook announcing, “We’re not quite finished yet… we have one more thing.” Behold, the Apple Watch.
In the past year or so, Apple has noticeably employed people from major fashion houses, such as Angela Ahrendts from Burberry, and Paul Deneve from Yves Saint Laurent. Is that a coincidence? Possibly. Possibly not. But, it must be noted that Apple’s first piece of wearable technology not only has features that blow other companies attempts at tech watches out of the water, but it also looks stylish and completely wearable.
The Apple Watch is completely customisable. The face comes in two different sizes, 38mm or 42mm. There’s heaps of strap options; multiple types of looped chain link, various colours of traditional leather with a buckle, 18-carat gold for the rappers, and sport bands for the fit people that run everywhere. The face of the Watch also comes in stainless steel, 18-carat gold or rose gold, Space Grey, and Silver aluminium. This isn’t just your standard wrist technology people, this is gonna be your watch that suits your style.
Apple hasn’t just made an iPhone smaller to slap on our wrists. The functions include heart rate and fitness monitors, Apple Pay (allowing users to pay using the watch instead the plastic in their wallet), receiving and physically feeling the notifications of text messages, email and phone calls, sketching, continuity between Watch and other iOS devices, and a whole new range of applications that are sure to be announced closer to the release date in 2015.
All in all – Apple aren’t the first company to release wearable technology. They are rarely the first to market. There were MP3 players before the iPod, and smartphones before the iPhone. But when they release something, damn do they do it right. It ‘just works’.
The Apple Watch is set to be released in 2015. Australian prices are yet to be announced, but currently start at $349USD.